Social Media can be a crowded and confusing place. If you’d like to use Instagram to confidently communicate with your online community, then your profile and content need to work their hardest for you. If you’re not sure where to start, this comprehensive  FREE Instagram Audit Checklist can be used as a resource and reference to:

  • grow your audience
  • improve your Instagram engagement rate
  • save time
  • improve your return on investment
  • be more strategic
  • improve your profile’s aesthetic
  • understand what to focus on
  • be consistent in your branding.


What is an Instagram Audit and how do I do it?

Completing an Instagram audit involves performing a step-by-step inspection of your Instagram account. There are many components that together make a successful account, and this checklist will help you evaluate how your account is performing and what/where you can improve.

By looking at components such as branding, content, community, analytics, hashtags, engagement and more, you will be able to better understand where your Instagram is currently at, and what steps you can implement to make improvements.

Instagram Checklist

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Sign up and download your checklist from the link above and start your audit.

Your Insta profile (and your target audience) will thank you for it :-).



Other Instagram Resources






If you’d like more tips on how to grow your social following, I regularly post tips on my @chookapeck Insta account and would love to connect with you there.